ITC Project Special Report on
Warning Labels

Download the report and interview excerpts with authors and investigators

ITC Interview excerpts for download
Study Introduction narration
About the study
Ron Borland what is the Frame Work Convention on Tobacco Control
Ron Borland - about the study and his role
Dave Hammond speaks about the study
Dave Hammond - Who is on the Research Team
Labeling around the world
Maansi Travers - On warning label differences
Ron Borland - First countries to use graphic warning labels
Dave Hammond - Countries without graphic health warning labels
Ron Borland - Counties with Health Warnings
Ron Borland - Countries with graphic warning labelingincreasing
Ron Borland - Warning labels in the United States
Dave Hammond - How come counties are not using more graphic labels and why they need to be updated
Ron Borland - the need to update warning labels
What's working
Ron Borland - Graphic warning label effect on smokers
Maansi Travers - How smokers notice warning labels
Dave Hammond - What images are best
Ron Borland - What images are best
Maansi Travers - On effective warning labels
How do graphic warning labels impact smokers and youth
Dave Hammond - Graphic warnings encourage people to quit
Ron Borland - Effect on youth
Dave Hammond - Effect on youth
Maansi Travers - Effect on youth
The cigarette pack as a source of information
Dave Hammond - Graphic labels increase calls to Quitlines
Ron Borland - Smokers gain information from packs
Light and Mild cigarettes associated with packs