ITC ResportITC Project Special Report on
Warning Labels

Download the report and interview excerpts with authors and investigators

ITC Interview excerpts for download

Study Introduction narration

About the study

Ron Borland what is the Frame Work Convention on Tobacco Control

Ron Borland - about the study and his role

Dave Hammond speaks about the study

Dave Hammond - Who is on the Research Team

Labeling around the world

Maansi Travers - On warning label differences

Ron Borland - First countries to use graphic warning labels

Dave Hammond - Countries without graphic health warning labels

Ron Borland - Counties with Health Warnings

Ron Borland - Countries with graphic warning labelingincreasing

Ron Borland - Warning labels in the United States

Dave Hammond - How come counties are not using more graphic labels and why they need to be updated

Ron Borland - the need to update warning labels

What's working

Ron Borland - Graphic warning label effect on smokers

Maansi Travers - How smokers notice warning labels

Dave Hammond - What images are best

Ron Borland - What images are best

Maansi Travers - On effective warning labels

How do graphic warning labels impact smokers and youth

Dave Hammond - Graphic warnings encourage people to quit

Ron Borland - Effect on youth

Dave Hammond - Effect on youth

Maansi Travers - Effect on youth

The cigarette pack as a source of information

Dave Hammond - Graphic labels increase calls to Quitlines

Ron Borland - Smokers gain information from packs

Light and Mild cigarettes associated with packs

Full Interviews

Audio Dr. David Hammond

Audio Dr. Ron Borland

Audio Dr. Maansi Travers